Developing The UKTI International Website Review Service
Client: UK Trade & Investment (now the Department for International Trade)
Programme: Export Communications Review (ECR)
Focus: UK SME exporters
Country: UK
Goal: To help SMEs to trade more successfully with international markets, through a comprehensive international communications audit.
Activities: To create a new version of the ECR to enable companies to use their websites as a pioneering digital route to market, having identified trends and opportunities for e-commerce to reach international customers.
Activities included:
Developing the UKTI best practice methodology and audit checklist for the new International Website Review
Research and development work in the areas of international website optimisation, international e-commerce and international social media
Writing of technical guides on all elements of exporting online, such as international domains, structuring an international website and targeting an international website
Training of the nationwide team of accredited Export Communications Consultants in the International Website Review.
Results: The Website ECR was delivered to thousands of SMEs across England, giving them a competitive edge and visibility online across the world. This work was featured in UK government’s world-leading 'Exporting Online' programme, the launch of which was spearheaded by Vince Cable, the then Business Secretary.